Main focus: Digital Analytics
Twitter handle: @M8Macht
Languages: German, English, French
Topics: web tracking, web analytics, data visualization, data analysis, online marketing controlling, data management, digital analytics, data-driven marketing
Starting in the late 90s with her first line of HTML, she took to web development and (online) marketing before she decided to pursue digital analytics on an all professional level in 2007. She has been working in this field ever since and is convinced that being a digital analyst is one of the most fascinating jobs a person can possibly have.
In 2011 Anisa founded M8 performance, an independent digital analytics and data management consultancy working with a variety of clients in different industries.
Anisa is lecturing and hosts several events in the Munich area aiming at professional exchange in the field of digital analytics and data science.
Anisa loves to talk about attribution modelling and the challenges of data-driven marketing - topics she is also blogging about regularly.
Examples of previous talks / appearances:
DMP und Programmatic – Die ‚Magie‘ der (fremden) Algorithmen (...)
„Effektiver attribuieren mit Kohorten 101“: Kampagnen-Optimierung mit Hilfe von Kohortenanalysen
DMX Austria 2012
"10 Dos and Don'ts für's Mobile Marketing"
Seminar im Rahmen der DDA-Lecture