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Dominique Lellek
Chief Marketing Officer
Main focus: Women in Cycling & Marketing
Websites/Blogs/Social Media Accounts:
https://www.alteos.com/unternehmen/ueber-uns
Social Media:
Languages: English, German
City: Berlin
Country: Germany
Topics: cycling, marketing, strategy, startup mindset, marketing & sales, women in cycling, womenincyclinggermany
Services: Talk, Moderation, Consulting, Interview
Willing to travel for an event.
Available for nonprofit events.
I enjoy building things that bring people, ideas and businesses together.
Over the past decade, I've worked across marketing, growth and business development in international, fast-changing environments — from startups and scale-ups to established organizations. What motivates me is helping teams find clarity, create momentum and turn ambitious ideas into something that delivers real value.
Today, as CMO at Alteos, AXA Germany's embedded insurance venture, I work with a talented team to shape brand, growth and go-to-market strategy. Beyond my corporate role, I'm involved in initiatives that strengthen networks and communities, serving on the Board of Zukunft Fahrrad and the Advisory Board of Women in Cycling Germany.
I'm also a certified yoga teacher — a role that constantly reminds me that curiosity, perspective and balance are often just as important as ambition.
Examples of previous talks / appearances:
Presentation of Women in Cycling Germany study "Wirtschaftspotenzial der Zielgruppe Frau im Fahrradmarkt" 2026
This talk is in: English
In this episode of the Ride To Success Podcast, Pedro Couto Lopes interviews Dominique Lellek, Chief Marketing Officer at Alteos and a member of Women in Cycling Germany. Together, they explore how bikes transformed her career, sparked her activism, and reshaped her understanding of success.
👉 You’ll learn:
How Dominique shifted from burnout to balance
Why the bike became more than just transportation
What Women in Cycling Germany is doing to build a more inclusive cycling culture
Lessons in leadership, mindset, and navigating change
This talk is in: English
Vorstellung der Alteos Rad Report Studie zum Thema Informationsverhalten beim Fahrradkauf, Gegenüberstellung Händler- und Endkundenperspektive vor Entscheiderinnen und Entscheidern der Fahrradbranche im Rahmen des jährlichen Bikebrainpool Treffens
This talk is in: German