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Oleksandra Lazarchuk
Organic Search Consultant
Main focus: SEO & GEO for B2B tech
Websites/Blogs/Social Media Accounts:
https://www.linkedin.com/in/oleksandra-lazarchuk/
Social Media:
Languages: English, German, Polish, Ukrainian
City: Hamburg
Country: Germany
Topics: seo for startups, seo
Services: Talk, Workshop management, Consulting, Coaching, Interview
Willing to travel for an event.
Willing to talk for nonprofit.
I left my home country at 17 to chase the idea of a "fair" Europe. Since then, I've had to reinvent myself several times - from starting over in Germany during COVID to finding my way again after burnout.
I'm fascinated by how people think, search, and make decisions, whether online or offline.
I've learned that curiosity, honesty, and courage usually get you further than any framework.
Hi, I'm Sasha (or Oleksandra as my full name), an SEO and GEO consultant with 7+ years of experience helping B2B tech companies grow through organic search.
My key area of expertise is SEO (inc. AI) for B2B Tech companies. I create realistic strategies that align teams across companies and combine tactics on content, technical, GTM and off-page. The goal is to understand how the user searches, meet that need and as a result have a business effect.
I am a mentor within the Women in Tech SEO community and I have supported numerous junior employees on their paths. I have spoken on podcasts, including Revenue Marketing Realtalk, The Digital Revolution Podcast, and The SEO Mindset Podcast. I've also written for Sitebulb's blog.
Languages: English, German, Ukrainian, and Polish.
Examples of previous talks / appearances:
What does it take to build an effective SEO strategy for B2B SaaS companies?
In this episode of The Digital Revolution Podcast, Eli is joined by Sasha Lazarchuk, an SEO manager at Yoyaba, about optimizing SEO for B2B SaaS companies. They discuss scalable SEO processes, Sasha's background and journey, common SEO mistakes, and strategies for success.
This talk is in: English
This episode is for all B2B companies that have doubts about the future of SEO. Here, Sasha discusses the impact of AI-generated content on the user experience and shares valuable tips that will help companies benefit from SEO even without large teams.
This talk is in: English
Nobody loves website relaunches. They’re expensive, time-consuming, and full of uncertainty. But sometimes, there’s no way around them. Especially when your website slows down growth, your CMS holds you back, or customers don’t understand what you do. Here, Matthis and Sasha talk about how B2B SaaS companies can approach a website relaunch strategically, avoid common mistakes, and set the right priorities. Listen now!
This talk is in: English