Prof. Dr. Johanna Gollnhofer
Professor of Marketing, University of St.Gallen
Main focus: Marketing meets sustainability
Websites/Blogs/Social Media Accounts:
https://www.johanna-gollnhofer.com/speaker
https://www.linkedin.com/in/prof-dr-johanna-gollnhofer/
Social Media:
Languages: German, English
City: Zurich
Country: Switzerland
Topics: customer centricity, consumer trends, branding, marketing, research, sustainability
Services: Talk, Moderation, Interview
My keynotes are practical, engaging, and always enriched with numerous examples from various industries – making the content tangible and inspiring.
I present scientific studies in a way that allows companies to directly apply them to their own practice.
The keynote titles listed below are exemplary and have already been successfully delivered at various events. Of course, each keynote is tailored to the specific industry, BtoB/BtoC and context.
Talks can be given in either German or English.
- From Niche Product to Bestseller – Sustainability in the Shopping Cart
- Don’t Call It Sustainability – Using Marketing and Communication to Inspire the Masses
- The Seven Misconceptions in Sustainable Marketing
- Sustainability 2030 – From Differentiator to Hygiene Factor
- VUCA World: How to Keep Your Brand Relevant
- Brand Loyalty – Does It Make My Brand Grow?
- Marketing 2030: Five Theses on How AI Will Transform Brands
- Nostalgia: How to Build Cross-Generational Brand Loyalty
Prof. Dr. Johanna Gollnhofer is the Managing Director of the Institute for Marketing & Customer Insight and the Rector's Delegate for Quality Development at the University of St. Gallen. She conducts research, gives lectures, and advises companies on issues related to customer-centric marketing and trends such as sustainability and influencer marketing. Her latest book, The 60% Potential – winning over mainstream consumer for green consumption (In German), was published by Campus Verlag in September 2024.