Rachel is a Senior Designer with over 7 years in the field, working with award-winning Design Agencies, ground-breaking Startups, and for the last 4 years with the Google Chrome UX team. She has worked with clients and collaborators like Seth Godin, BMW/DriveNow, Google Duo, Doctors without Borders, and Freeletics.
She has led over 20 Design Sprints, events which create and test solutions for critical organizational problems in less than one week. Her Sprints have helped Doctors Without Borders drive organizational change, and transformed how Chrome approaches translation. She has spoken at 30+ events in 7 different countries, and received 20+ peer-initiated bonuses for stepping outside the line of duty at Google.
She also starts new things. Most recently, she co-founded the first German version of the Maker Faire, called Make Munich, and founded the Design Jam, a quarterly event in Munich and London which brings together coders, designers, and business people to build products over the course of a single day. For the last 5 years, she’s worked with the local IxDA chapter to bring great speakers to Munich each month.
Knowing what to build and how to build it means doing qualitative research at every step of the way, whether you're at a small startup or a large company.
In her talk, Rachel will share her experience collaborating with researchers in her day to day work. She'll talk about closing the gap between doing research and shipping products, and discuss learnings about how to be a better research advocate.This talk is in: English
In 2016, India’s internet penetration surpassed that of the United States. With the next billion users coming online for the first time in emerging markets, Designers in these countries are posing new “How might we’s”:
HMW meet the same needs on mobile as desktop does today?
HMW build products that perform seamlessly on any connection?
HMW support users navigating in their second language?
In this talk, Rachel shares research conducted for Google Chrome. She describes the unique constraints users in these markets face, and shares the smart, compelling solutions they have catalyzed.
Article: http://www.creativebloq.com/advice/rachel-simpson-on-the-challenges-of-designing-for-emerging-marketsThis talk is in: English
When a user opens Facebook, he wants to post a picture. When she logs into her bank, she wants to see her balance. Security is not front of mind, and if it gets in their way - they’re likely to look for a shortcut or simply walk away. Yet, we consistently push security decisions to users. In this talk, Rachel will discuss how to build experiences that are actually secure without alienating users.This talk is in: English