Yvonne Hartmann

I speak about brand strategy and visual branding — from positioning to design execution, why great visual identity starts with a clear brand strategy and how to translate it into a visual narrative. My focus is on music, lifestyle, and entertainment brands.

Yvonne Hartmann is a Berlin-based art director, designer, and photographer who believes that great branding is never accidental — it's intentional, and built from the inside out.

As an art director, her expertise lies in building brand worlds that feel coherent and authentic across every channel: print, digital, social media, packaging design, motion design, or photography. She guides projects from first concept to final execution.

With over 15 years of experience at the intersection of music, lifestyle, tech and visual culture — including seven years as Senior Graphic Designer at Native Instruments — she now works independently, helping artists, start-ups, and companies develop visual identities that are both meaningful and distinctive.

Her work spans the full creative arc: from brand strategy and identity development to photography, packaging, motion design, and everything in between. Every touchpoint, considered. Every detail, intentional.

Beyond client work, Yvonne is passionate about making branding knowledge accessible. She teaches Digital Design and Branding at BIMM University Berlin and Music Pool Berlin, and in 2024 launched SONIC IDENTITY — A Musician's Guide to Branding, an online course equipping emerging artists with the tools to build brands that are truly their own. She is also a regular guest speaker at international conferences such as Primavera Pro, Pop-Kultur Berlin, and the Berlin Dance Music Event.